Art has been one of the arenas of the human history. We know that cinema was included in this struggle taking place in the imaginative field after the end of nineteenth century. We define the effect of an aesthetic object on the body of an aesthetical subject with the concept of aesthetical pleasure in the aforementioned imaginative field of struggle. Making the aesthetical pleasure understandable and conducting a philosophical discussion on it is related to accepting and aesthetical object as an object of information in terms of ontology. After accepting this, we can start to mention about a designed effect of the aesthetical object on an aesthetical subject. In this study, it is stated that aesthetical pleasure is an affectivity which was...